Yahoo ve WPP İşbirliği Açıklanacak!

New York Times'ın haberine göre WPP ile Yahoo işbirliği anlaşması imzaladı ve bugün duyurulacak. Anlaşma sonucunda karşılıklı olarak kazançlar aşağıda özetlenmiş durumda. Bana kalırsa büyük iletişim holdinglerinin dijital treni yakalamak için çırpınışlarından bir adet daha. Devamını okumak isteyenler için: Yahoo and WPP in Partnership - New York Times

Under the deal, the thousands of Web publishers that use Yahoo’s advertising auction service to sell space on their sites will get more direct access to WPP’s clients. Those clients, in turn, will be able to funnel their messages to Web site visitors who might be particularly receptive, using technology from an ad-targeting division of WPP called 24/7 Real Media.

WPP’s clients will also benefit from the extra information the agency will be able to collect about the behavior and demographic profile of people who visit sites on the Yahoo auction service, which is called Right Media. Those details will enhance the database that GroupM, which is WPP’s flagship planning and buying agency, collects about customer behavior.